Sustainable standards

Why set sustainable standards?

Sustainable animal breeding is needed to feed the growing world population. There are multiple factors to consider when balancing sustainability topics. Food safety, animal welfare, environmental impact, responsible consumption, and societal wellbeing are placed in different contexts depending on the region and country. This is a challenging task, but a necessary one. Our goal is to breeding the right animal for the right region or group of consumers, while steering the way with sustainable standards.

Sustainable animal breeding standards have yet to be established, but we are steadily working towards this vision through collaboration with the entire value chain. New sustainable standards should deliver products that are safe, secure the supply and prevent health challenges. These standards should also focus on animal welfare and other social standards. In this section, you will learn all about the current and future opportunities we are exploring in order to create a more sustainable industry.