WIN_20161115_112120.JPG

Published on Nov. 14, 2016

Hendrix Genetics shows fresh new look at EuroTier

EuroTier, the world's largest animal livestock show, has opened its doors for the 2016 edition. Hendrix Genetics presents a fresh new look to the audience as a result of a revised brand strategy.

EuroTier, the world's largest animal livestock show, has opened its doors for the 2016 edition. Hendrix Genetics presents a fresh new look to the audience as a result of a revised brand strategy. As part of its Vision2020 plan, the company has chosen to operate as one company in the future. 

Hendrix Genetics, a leading animal genetics company with activities in multi-species breeding, wants to help the world meet the growing demand for food by creating value for the animal protein value chain through constant innovation, collaboration across the chain, and continued focus on sustainability. 

The company will reinforce their genetic brands by embedding them in a strong common culture that demonstrates the key values of the company.

Related articles

, by
Continuous improvement at our core

Innovation has been one of the key buzzwords of the past decade. The world of technology moves at a breakneck speed, and we aim to capture value for the agriculture industry wherever possible.

, by
Hendrix Genetics announces changes to its Executive Committee

Boxmeer, Netherlands, January 28: Hendrix Genetics, a leading global animal genetics company with activities in 25 countries, today announced the addition of two members, Johan van Arendonk and Raf...

, by
The sustainable African poultry project: one year later

Almost one year ago, we announced the launch of a project we are very proud to lead: the SAPPSA project, which was awarded a multi-year grant from the Bill & Melinda Gates Foundation. The goal ...