Privacy Policy


Hendrix Genetics group of companies respects and protects the privacy of our customers and those who use our website, our products and our services.

This privacy policy details how your personal information is collected and used, to whom your information is disclosed, what security measures are taken to safeguard your information to avoid misuse or unauthorized access and who you can contact if you have queries or complaints. Please read this privacy policy before using the website or submitting any personal information.

Personal information is any information that identifies you or would enable someone to contact you, such as your name, email address, phone number and other non-public information that is associated with the foregoing.

Hendrix Genetics group of companies is made up of different legal entities, which all form part of a group of companies of which Hendrix Genetics B.V. is the mother company. Hendrix Genetics B.V. is located at Spoorstraat 69, 5831 CK, Boxmeer, the Netherlands. When we mention “Hendrix Genetics”, “we”, “us” or “our” in this privacy policy, we are referring to the companies within the Hendrix Genetics group of companies which Hendrix Genetics B.V. is responsible for processing your information.

This privacy policy applies to all Hendrix Genetics websites and applications and those that will be added in the future:

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Our websites may collect both personal identifiable information such as a name, email address or telephone number, place of business (country) and information about your use of our websites that is not identifiable to you directly such as language preference or website pages you’ve viewed.

As you interact with our websites and/or applications, we collect technical data such as, IP address, browser type and version, browser plug-in types, time zone settings, operating system and platforms, and other technology on your device you use to access our websites, browsing actions and patterns. We collect this data by using cookies which is explained in further detail in this privacy policy under heading ‘Cookies’.

Hendrix Genetics will ask for your consent before we collect your personal information, as we are required to do so by law. We use different methods to collect your information, which may be through direct interaction. Direct interaction entails you providing your personal information by filling in forms or corresponding with us by post, email, telephone or otherwise. This includes the personal information you provide when you inquire about products and/or services, subscribe to our newsletter, download our publications (documents in PDF format), place an order, request marketing materials to be sent to you, enter a competition, promotion, survey or register for an event or webinar, contact us or give us feedback.

The personal information you share with us allows us to answer your inquiries and/or to deliver to you any marketing emails and e-newsletters to which you subscribe. It also provides us the information we need to contact you in agreement with the consent that you give to us when your personal information is collected. We do not use your personal information for automated decision-making.

We will only use your personal information for purposes that are consistent with and related to the original reason why we collected your personal information. If you wish to receive an explanation about how we process information, please feel free to contact us by email at

Please note that you can access any page on our websites without providing us your personal information. Where you have the option to provide personal information through the website and by submitting your personal information, you consent to our use of the data as we have described in this privacy policy.

Hendrix Genetics may disclose your personal information to our subsidiaries, distributors, affiliates, service providers or other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. We may transfer your personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Hendrix Genetics assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information is among the assets transferred.

We may disclose your personal information to comply with any court order, law or legal process, including in response to a government or regulatory request, or when we believe that an applicable law, regulation, or legal process requires it. We also may create aggregate information from your personal information that does not identify any individual. We may use such aggregate information for our management and business purposes and may share this aggregated information with third parties. This aggregated information will not identify you or your personal information.

We retain the personal information you submit in order to answer your inquiries and/or to deliver any marketing emails and newsletters to which you subscribe to. If you request that we end your subscription(s), we will retain the personal information submitted for one year for the preparation of statistics and for processing your questions. We will use this retention approach unless you tell us that you do not wish for Hendrix Genetics to keep this information for the one-year period. We will delete your information at your request.

Hendrix Genetics takes appropriate technical and organizational measures and reasonable steps to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction, but do not and cannot guarantee such protection. The website uses HTTPS, which means all data communication through the website is encrypted.

Please bear in mind that transmissions over the Internet are not completely secure, and any information you send to or from our websites may be accessible by others. Therefore, we advise to always take particular care when deciding what information to send via email.

We use all reasonable efforts to process data in accordance with the laws of the countries in which we operate, including the European Union’s General Data Protection Regulation (GDPR). We take appropriate measures to protect the personal information you provide to us. Personal information includes any information relating to an identified or identifiable natural person or data subject.

If we make changes in our practices to further enhance the way we protect your personal data, we will update this policy and post the update at this website. In some situations, we may also email the updated policy to you. Please review the privacy policy whenever you visit any Hendrix Genetics website to make sure that you understand how any personal data you provide will be used.

Users of Hendrix Genetics websites have the right to:

  • Request access: as a data subject you have the right to request access to the information we have about you. If you want to request access, send an email to
  • Request rectification or correction: as a data subject you have the right to request rectification or correction of the inaccurate personal information we have about you. If you want to request rectification or correction, send an email to
  • Request erasure (“to be forgotten”): as a data subject you have the right to request the erasure of the personal information that we have about you. This right allows you to ask us to delete or remove your personal information where there is no good reason for us to continue to process it. Please note, that we may not always be able to comply with your request of erasure for specific legal reasons which we will inform you about if applicable, at the time of your request. If you want to request erasure, send an email to
  • Object to processing: as a data subject you have the right to object to the processing of your personal information if you feel it impacts your fundamental rights and freedom.
  • Request data portability/transfer: as a data subject you have the right to request a data transfer (to a third party). If you want to request a transfer, send an email to
  • Data storage: as a data subject you have the right to be informed about how your data is stored, for what period, and if its compliance with GDPR and the Dutch law and regulations.


A cookie is a small file made up of letters and numbers stored (with your consent) on your browser or the hard drive of your computer. The website tells your web browser to store these cookies on your computer/device.

Cookies allow us to identify you (or, more accurately, your computer) when you visit our website. When you visit our website, our server will automatically record certain information about your visit such as your IP address, browser type and version, time zone setting, full Uniform Resource Locators (URL) clickstream to, through and from our website, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and the time and duration of your visit.

Cookies and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the website, and understanding how visitors use the website. Cookies can also help customize the website for visitors. Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information.

The cookies we use on our websites are:

Essential necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website will not work in that case. These cookies do not store any personally identifiable information.

Performance cookies

These cookies allow us to count visits and traffic sources (analytics) so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous.

Third party cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us and/or by third party providers whose services we have added to our pages, e.g. MailChimp, Vimeo, YouTube. If you do not allow these cookies, then some or all of these services may not function properly.

Targeting cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other websites. They do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Google Analytics

Hendrix Genetics uses Google Analytics, a web analysis service offered by Google Inc. ("Google"). Google Analytics uses cookies to help Hendrix Genetics to analyze how you use the website. Hendrix Genetics has tunes Google Analytics according to the privacy-friendly guidelines of the Dutch Data Protection Authority. The information generated by the cookie (your IP address will be anonymized) is transferred to and stored on servers of Google in the United States.

Only Hendrix Genetics can keep track of how you use the website, to compile reports on the website activities and other services related to website activity and Internet use. Hendrix Genetics has a processing agreement with Google. Google will not combine your (anonymized) IP address with any other information that Google has. Google and all its subsidiaries, including Google Analytics, adhere to the Privacy Shield-Principe and are connected to the Privacy Shield-Program of the US Department of Commerce. The storage period of the data collected with advertising or targeting cookies up to one year. For the placement of advertising- or targeting cookies, permission must be requested.

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