The new SNP chip, developed by Hendrix Genetics Research & Technology Centre, allows us to quicker respond to fast changing demands and make our genetic selection procedures more efficient. The main advantage of this chip is that it is more suited to the specific genetic make-up of the genetics of the layer division of Hendrix Genetics. All chickens in the genomic selection program will now be genotyped with this new chip, which will significantly improve the accuracy of understanding the chicken genome. The new chip is as much as up to 50 percent better than the old chip. The performance, accuracy and informativeness of the new SNP chip has increased by 25-33%.