HG_Banner.jpg

Published on Nov. 10, 2016

Hendrix Genetics on the brink of a new era

We would like to explain our new story, paint you our future and how this affects all of us.

Join us on our journey of transformation into ONE company with ONE goal. We live and breathe genetics. We are passionate about our work and committed to creating the highest value. 

One company

We defined the Hendrix Genetics Vision2020. In discussion with colleagues and customers it was clear that Hendrix Genetics as one company has value to offer to the world. Therefore we have chosen to redefine our brand, our story and our look and feel.

At the same time our customers value our company culture that is based on trust, respect, integrity and a warm and collaborative spirit. We will show our family bond and more aspiration to build a better future to fulfil the needs of both consumers and society.  

Teun van de Braak colleague layers

Multi-species

At Hendrix Genetics, we help the world meet the growing demand for food by supporting the animal protein value chain with innovative and sustainable genetic solutions. We have global breeding programs in layers, turkeys, guinea fowl, salmon, trout and swine. 

Our tagline: Better Breeding Today. Brighter Life Tomorrow.

We believe this reflects our passion to create value with genetics and captures the ownership of our actions as a company.  ‘Better Breeding Today’ focuses on solving challenges with the breeding programs and technologies we use today. ‘Brighter Life Tomorrow’ stands for our advances in innovation, collaboration and sustainability, the value we bring and our contribution to the animal protein value chain. Combined into one tagline they convey the essence of the story we tell the world. 

Value creation.jpg

Different genetic brands

Our genetic brands are embedded in a strong common culture that demonstrates the key components of our company. Hendrix Genetics is ready to take on the challenges that the dawn of this new era will bring.  Exciting times ahead of us!

Find out if Hendrix Genetics is the right partner for you.