One Hendrix Genetics, 6 layer brands

As was announced in March 2017, Hendrix Genetics has merged the strengths of all genetic brands into One Hendrix Genetics, transforming our former name ISA, into Hendrix Genetics Layers.

With this change, renewed focus is placed on our six historic brands: Bovans, ISA, Dekalb, Shaver, Hisex, and Babcock. Each brand has a dedicated website and full suite of support materials including management guides and product leaflets. 

Customized product material

These materials have been created to support you, our customer, in the distribution of commercial stock to your own clients. Information on management and nutrition in different housing systems is available through our brand websites and from your sales representative. Each material can be customized with your location and company logo. With the combination of technical support and tailored marketing materials, we are dedicated to providing high quality services in order to grow your business.

Fits the market needs

Hendrix Genetics is proud to offer these six distinct brands, each with their own heritage and fit for specific market needs. Common amongst each brand is the dedication to excellent performance and goal of providing superior value to our customers. 

Let us help

If you have any questions, please click on the button below to access our contact page. 

Contact us

Upcoming events


Bastos Egg Fair

Location: Bastos, Brazil Dates: July 13-16, 2017

The 58th Egg Fair is where egg producers from all over the country gather to network, share in industry discussion, and hear from a wide variety of technical experts.  The Hisex, Dekalb, ISA and Bovans  teams will be on hand to meet with existing clients and new industry members entering the field. 

Dekalb: Booth #100

Hisex: Booth #65

Event SIAVS Sao Paulo.jpg

International Poultry and Pork Show - SIAVS

Location: São Paulo, Brazil Dates: August 29 – 31, 2017

Promoted by the Brazilian Association of Animal Protein (ABPA), SIAVS 2017 will bring together representatives of all segments at the largest and most important gathering in Brazil. The conference includes networking opportunities and a vast program of economic and scientific lectures.  

The team from Hendrix Genetics can be found at booth #79, to answer any of your questions.