Release of new product performance standards

Thanks to significant investment in our breeding and R&D department, our layer brands demonstrate an ever-increasing genetic potential in technical and economic performance.

As a result, we are pleased to announce the release of our new performance standards for all brown and white layer breeds. 

Improvement of 14 eggs

The updated standards reflect the genetic progress made in egg production, livability, feed conversion, egg quality, etc. Particularly notable is an improvement of 14 eggs per hen housed until 90 weeks of age. 

Enormous improvements in the production from pure lines and field tests is the basis of the increase shown in the new standards for commercial flocks. The standards are clear evidence that the Hendrix Genetics Laying Hens breeding program is moving successfully towards its objective of 500 first quality eggs, in longer cycles, by 2020. Results show that more and more birds are producing over 500 eggs in the pure lines and in the tests, and over time, more commercial flocks will produce 500 first quality eggs in the field. 

Longer cyles

These impressive results can be attributed to the decision to extend pure line testing from 80 to 100 weeks. After moving to 100 weeks in 2008, it was clear that the variation between families increased again towards the end of the cycle, giving greater opportunity for future improvement. Field tests have shown that egg production numbers have continued to increase from year to year. Since Hendrix Genetics was the only breeding company in the field doing this type of extended testing, we predicted that this differentiation of extended performance in our future products would fulfill a need for our customers in years to come. 

Testing testing testing

Additionally, we can attribute improved standards to the testing of pedigree birds conducted in commercial environments in approximately 25 locations around the world with hundreds of thousands of birds annually. The commercial cross birds tested are the daughters of pre-selected cockerels, and by testing a large number of birds we have the capabilities to gather a large amount of data. The more measurements collected, the more accurate breeding values become for selection purposes. Furthermore, we test the offspring of the cockerels in the commercial line in at least two different locations so we can incorporate the effects of management, feed and climate differences into the analysis.Our commitment to genetic improvement and sustainability in our layer brands is our top priority. By investing in research and development, testing facilities, and new technologies, our sights are set on the future of layer breeding and adding value for egg producers and the entire food value chain.

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Upcoming events


Bastos Egg Fair

Location: Bastos, Brazil Dates: July 13-16, 2017

The 58th Egg Fair is where egg producers from all over the country gather to network, share in industry discussion, and hear from a wide variety of technical experts.  The Hisex, Dekalb, ISA and Bovans  teams will be on hand to meet with existing clients and new industry members entering the field. 

Dekalb: Booth #100

Hisex: Booth #65

Event SIAVS Sao Paulo.jpg

International Poultry and Pork Show - SIAVS

Location: São Paulo, Brazil Dates: August 29 – 31, 2017

Promoted by the Brazilian Association of Animal Protein (ABPA), SIAVS 2017 will bring together representatives of all segments at the largest and most important gathering in Brazil. The conference includes networking opportunities and a vast program of economic and scientific lectures.  

The team from Hendrix Genetics can be found at booth #79, to answer any of your questions.